It has previously been confirmed that the account, which now has 1.5 million followers, is run by one woman, and that Deuxmoi was originally meant to be a lifestyle site she started in 2013 with a friend.

Per a November 2020 report in the New York Times, the Deuxmoi founder and her friend stopped using the account to promote the site in 2015, at which point she had 45,000 followers. The “curator of pop culture” started accepting tips and anonymous submissions about celebrities sometime during the COVID-19 quarantine, and they post the emails to their Instagram Stories, where the juicy gossip lives for 24 hours.