And by streets, he meant studio, the trio teaming with Bell’s longtime pal, agency exec and writer Benjamin Hart, and a group of other storytelling pros already in their orbit to form Dunshire Productions. Named for Parks and Recreation‘s fictional Cones of Dunshire board game, the Los Angeles-based creative content and production studio’s aim is, as they proclaim on their website, to “make the funnies, so you make the monies.” 

And, yes, teaming with a group of your besties—who just so happen to be comedic geniuses—to craft literal LOL-worthy ad spots and other content for brands like Guinness, Lagavulin and Bell and husband Dax Shepard‘s Hello Bello line of premium baby products is every bit as fun as it sounds. 

“I very much understand the hesitation people have,” Bell acknowledged of mixing business with pleasure. “I get the same response when I say I love working with my husband: ‘How can you work with your significant other?'” (Um, side note: Have they met Dax?)