Despites it many difficulties, the Transformers movie franchise has accumulated over $4.8 billion at the global box office, so it makes sense that both Hasbro and Paramount are interested in keeping the Autobot-Decepticon war going on the big screen. This summer, Transformers: Rise of the Beasts arrives with a globe-trotting adventure inspired by the Beast Wars storyline, which focuses on the Maximals, the Predacons, and the Terrorcons.

The largely derided five-movie saga directed by Michael Bay, which ran from 2007 until 2017, has been embraced by pop culture regardless, and it definitely succeeded in bringing a new generation of fans and audiences into Hasbro’s highly profitable toys, animation, and comics franchise – the only previous big-screen Transformers release was the 1986 animated G1 movie.

Optimus Prime, leader of the Autobots. (Image credit: Paramount Pictures)

In 2018, Bumblebee effectively rebooted the movie continuity to accommodate cartoonier Transformer designs and a more light-hearted and retro sensibility. Despite being a critical success, the prequel-reboot struggled to dominate the box office. That didn’t affect Hasbro and Paramount’s plans for a new Transformers saga though; Rise of the Beasts is the next step.



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