Image via Universal Pictures

Evil Dead Rise, the latest installment in the classic horror franchise, is eating up the box office but doesn’t have enough of an appetite to dethrone the box office behemoth that is the Super Mario Bros. Movie.

Estimates Friday for Rise are around $10.3 million, per Deadline, and it’s expected to coast to around $23 million, recouping the $19 million it cost to make the film and turn a profit. The movie’s getting great reviews, and Warner Bros. is getting praise for pivoting the movie to the big screen from HBO Max (soon to be just Max).

A big part of building buzz for a movie are the trailers, and to be honest Evil Dead Rise has a great one. It looks incredibly scary and unsettling, and that’s as good as money in the bank. This one features a really scary mom and something freaky that happens in an elevator, among other very terrible things.

As of this writing, the movie’s coasting in at a comfortable 84 percent on Rotten Tomatoes, with a reviewer from MovieFreak.com calling it “a gorily gonzo rollercoaster ride that is as ruthless as it is exhilarating. I pretty much loved it.”

This brings us to the unstoppable Mario movie, which is breaking records in all directions. It recently crossed the threshold of $400 million, and it got there faster than any other animated movie besides The Incredibles 2. It’s expected to pass $434 million by Sunday and become Universal’s third highest grossing film of all time.

The rest of the top ten is rounded out by Guy Ritchie’s Covenant (3); Air (4); Dungeons & Dragons: Honor Among Thieves (5); John Wick: Chapter 4 (6); Pope’s Exorcist (7); Renfield (8); Beau Is Afraid (9); and Suzume (10).