Long before the advent of reality TV, the rise of social media influencers, and the first invasive rush of 24/7 paparazzi, Jenny Holzer somehow managed to predict all these developments in one of her provocative and spooky fine-art texts. “A real torture would be to build a sparkling cage with 2-way mirrors and steel bars,” the artist wrote in Inflammatory Essays (1979-1982). “In there would be good-looking and young girls who’ll think they’re in a regular motel room, so they’ll take their clothes off and do the delicate things that girls do when they’re sure they’re alone. Everyone who watches will go crazy because they [won’t believe] what they’re seeing but they’ll see the bars and know they can’t get in. And, they’ll be afraid to make a move because they don’t want to scare the girls away from doing the delicious things they’re doing.” Holzer cannily does not specify exactly who this set-up is a torture for—the audience, denied the opportunity to actually touch the objects of their voyeuristic desire, or the pretty prisoners who do “the delicate things that girls do” without realizing they are caged. The resulting image, halfway between a runway show and the premise of a stylized slasher film, suggests a balance between the observer and the observed that could explode into either eroticism or violence at even the slightest tipping of the scales. 

I thought about Holzer’s piece when I read Calla Henkel’s Other People’s Clothes, a thriller about two beautiful young women who know that they’re being watched and who decide to act deliciously, indelicately, and dangerously regardless. Because it is set at the tail end of the 2000s, at the height of tabloid celebrity coverage and the peak of reality TV’s popularity, its protagonists, Zoe and Hailey, are the types to read that passage from Inflammatory Essays and see not a form of torture, but a perfect business model. Raised on MySpace and the Paris Hilton sex tape, up-skirt shots and America’s Next Top Model, they have come of age at a particularly strange time to be female—one in which the definition of “empowerment” has expanded to include, conveniently, the exchange of one form of exposure for another. By 2007, it had never been easier to be a woman who is famous for being famous, provided one can put up with being surveilled, bullied, and graffitied on by Perez Hilton.  

Zoe, who begins and ends the novel in a mental institution and relates most of the narrative via flashback in a conversation with her psychotherapist, is less affluent, more intellectual, and a little obsessed with Hailey. Hailey, an arresting redhead and the heiress to a supermarket chain, is rich, obnoxious, and addicted to the exploits of celebrities. The two women, both Americans and both students, become roommates in Berlin after enrolling at an art school, renting an apartment from a writer of airport thrillers by the name of Beatrice Becks. Beatrice, who is prim and serious and resembles Uma Thurman in Pulp Fiction, is intrigued by a salacious detail that Hailey blurts out at their tenant interview: Zoe, who grew up in Florida, is dating the ex-boyfriend of her murdered childhood friend. “She had no filter,” Zoe thinks disgustedly. “No breaks.” Hailey, a former child model who became infected with the desire to be famous at a very early age, once smashed her nose with a lacrosse stick so that surgeons would replace it with one that was “perfect, like a children’s ski slope,” after failing to book “like, four Neutrogena ads”—a detail that is illustrative of her willingness to suffer, to disclose, and to debase herself in exchange for what she perceives as her true destiny. She longs to be seen, to be worshipped, and to turn herself into a glamorous, Warholian “art star.”





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