Matthews said the owner of the account was a “bully” and said “I’d hate to see you in Celeb Spellcheck’s boat”, a reference to the rumour it was facing legal action.

Not only are these accounts sharing the drama, they’re now actively involved in it. 

‘Blinds’ aren’t new; I’m unashamedly a veteran reader of BlindGossip.com. There’s also Crazy Days and Nights, the UK has Popbitch, and there are plenty of others to be found among Twitter and Tumblr’s stan culture.

But on Instagram, they cater more to your casual gossiper.

I’m no psychologist, but the appeal of these accounts seems obvious: The gossip is endless, sometimes juicy and sometimes wholesome. Either way, it’s fun to feel like we’re ‘in the know’ and part of a secret club.

These accounts get bonus points because you don’t have to seek out the club. After requesting a follow (most are set to private, which makes them seem even more exclusive, though they accept basically everyone), the club comes to you via your Insta story feed.

The appetite for gossip is similar to what used to drive sales of gossip magazines, and what still drives clicks on tabloid sites like TMZ and the Daily Mail, but while traditional media has long been hyper-focused on unflattering shots and compromising positions, these accounts highlight the mundane: Who tips well, what your favourite actor’s coffee order is, what stars are overcome by strangers’ dogs (Jen Aniston is a big dog patter, apparently) and who is kind to airline staff.

More and more, as life returns to ‘normal’ – especially here in Australia – celebrity culture is also looking more familiar.

Paparazzi are back, influencers can once again share pics of their cocktails and cafe brunch, and awards ceremonies are finally abandoning Zoom.

But in a year, the landscape of celebrity gossip has changed for good.

Feature image: Instagram.