This Morning fans have called out ITV over claims “Bolton is the new Hollywood” segment which was shown on Friday’s episode (April 1).

Even TV host Josie Gibson, 37, seemed to be unsure about the statement as she asked whether she’d got the information right when reading it aloud on the programme.

Suspicious fans said the communication was fake and nothing more than an April Fool’s Day prank.

One suspecting online user questioned: “This Morning ‘All the money from filming in Bolton is being invested back in Bolton.'”

Another asked: “Sorry what? Please can someone show some evidence of this?”

A third penned: “So wait, sorry – why’re you talking about Hollywood when so far all you’ve said they film in Bolton is commercials and TV shows.”

A fourth commented: “These April Fool’s jokes are getting more ridiculous.”

While a fifth said: “This is April Fool’s right?”

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