When Khloé Kardashian and Emma Grede, co-founder & CEO of Good American, were looking for the next retailer to partner with, Zara was an easy decision. “I see both Good American and Zara as pioneers in fashion in their own right, each bringing more accessibility to the fashion industry,” says Kardashian. The goal of both brands, she says, is inclusivity: “At Good American, our mission is to make our assortment of denim, ready-to-wear, shoes and more as inclusive as possible, finding ways to innovate in fabric and fit where other brands have not, so women feel empowered,” she says. Meanwhile, “Zara is an expert in bringing trend-forward styles to people around the world at a more accessible price point.”

And so, Good American’s array of jeans as well as denim shirts, tees, tank tops, and the sculpting jumpsuit will soon be available (as of May 5) at Zara.com and in more than 40 stores across the U.S. The signature gap-proof waistbands and sculpting fabrics that the fans know and love will be priced from $35.90-$99.90 in sizes 00-30. The collection also includes ecologically grown or recycled cotton, TENCEL™ fibers, or environmentally friendly production processes, as inspired by Good American’s recent B Corp certification and Zara’s efforts to become more sustainable.

It’s worth noting that this collaboration does break major boundaries for Zara when it comes to size inclusivity. Fans of Zara have been asking for extended sizing for years, as the vast majority of items sold at the retailer are offered in S-L, while jeans only extend up to size 14.



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