St. Louis again is among nation’s leaders in World Series television ratings
Another World Series, another big draw for St. Louis television viewers.
For at least the 13th year in a row, St. Louis finished in the top 15 nationally in ratings for Major League Baseball’s championship round. And it was in the top 10 again for the 10th time in that span.
Nielsen, which tabulates viewership, reports that the Gateway City averaged 8% of its homes with a TV tuning in to the event in which Houston beat Philadelphia in six games. That was the second-best rating for a market outside the states of the teams that were competing. Only San Diego, at 8.5, had a better figure in that category.
Philadelphia led the way, at 25.0, followed by Houston (24.0); Austin, Texas, (10.5); and San Antonio (10.2).
The World Series viewership performance caps a banner year in St. Louis for baseball ratings. Cardinals telecasts led the country for local packages, and the market was No. 1 nationally in All-Star Game and Home Run Derby ratings. St. Louis also was in the top 10 nationally for all six World Series contests.
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But in the big picture, ratings are down significantly in recent years for most all television programming, and the World Series and St. Louis are no exception.
Fox’s national coverage of the Fall Classic this year was seen in an average of 6.1 million homes, the second-lowest figure ever (the Dodgers-Rays matchup in the coronavirus-delayed 2020 season was at 5.2). The last three World Series are the three lowest-rated on record.
In St. Louis (KTVI, Channel 2), the last three Fall Classics averaged a rating of 8.1. The figure for the 2014, ’15 and ’17 matchups was 12.2. (We excluded 2016, because the Chicago Cubs’ successful quest to end their 108-year title drought drew an inordinate amount of interest and produced an outlier rating, 21.3.)
The last time the Cardinals were in the World Series, 2013, the rating in St. Louis was 40.8. The combined Philadelphia and Houston number this year was 49.0.
Year-by-year St. Louis World Series rankings
Year | Result | Rating | Rank |
---|---|---|---|
2022 | Houston 4, Philadelphia 3 | 8.0 | 6 |
2021 | Atlanta 4, Houston 2 | 9.1 | 14 |
2020 | LA Dodgers 4, Tampa Bay 2 | 7.3 | 8 |
2019 | Washington 4, Houston 3 | 12.0 | 6 |
2018 | Boston 4, LA Dodgers 1 | 9.8 | 13 |
2017 | Houston 4, LA Dodgers 3 | 13.2 | 13 |
2016 | Chicago Cubs 4, Cleveland 3 | 21.3 | 6 |
2015 | Kansas City 4, NY Mets 1 | 7.2 | 3 |
2014 | San Francisco 4, Kanas City 3 | 16.1 | 4 |
2013 | Boston 4, Cardinals 2 | 40.5 | 1 |
2012 | San Francisco 4, Detroit 0 | 11.0 | 5 |
2011 | Cardinals 4, Texas 3 | 47.1 | 1 |
2010 | San Francisco 4, Texas 1 | 11.7 | 6 |
St. Louis World Series ratings by game this year
Game | Rating | Rank |
---|---|---|
1 | 7.9 | 5 |
2 | 6.0 | 10 (tie) |
3 | 8.0 | 5 (tie) |
4 | 8.2 | 6 |
5 | 9.2 | 6 |
6 | 8.5 | 6 |
Avg. | 8.0 | 6 |