Writer
and
producer
Asit
Kumarr
Modi’s
show

Taarak
Mehta
Ka
Ooltah
Chashmah
is
one
of
the
longest-running
shows
on
television.
It
has
been
running
successfully
for
over
14
years
now,
and
is
one
of
the
best
sitcoms
on
television.
But
the
producer
feels
that
the
challenge
for
TV
is
big
as
audience
is
evolving
due
to
exposure
to
OTT
and
international
shows.

Asit
was
quoted
by
Hindustan
Times
as
saying,
“It’s
a
fact
that
Indian
TV
has
in
a
way
got
stuck
to
a
certain
zone.
Those
who
are
innovating
have
succeeded
but
we
can
say
more-or-less
everywhere
the
format
is
the
same.
Due
to
OTT,
the
world
has
opened
for
the
audience
and
they
are
watching
US
shows,
Korean
shows
and
what
not.”

He
feels
that
the
challenge
for
him
is
bigger.
And
ever
since
his
show

Taarak
Mehta
Ka
Ooltah
Chashmah
went
on-air
in
2008,
there
has
been
a
lot
of
change
in
the
thinking
of
the
audience.
This
is
a
very
big
challenge
for
them
and
said
that
they
can’t
change
overnight.
He
added
that
they
are
evolving
slowly
as
they
need
to
understand
that
appointment
viewing
on
television
is
changing
and
people
are
shifting
towards
OTT
and
digital
platforms,
where
they
can
watch
and
binge
at
ease.
However,
he
is
hopeful
that
TV
will
change
but
slowly.

TMKOC
will
soon
complete
3,500
episodes
and
he
has
big
plans.
The
producer
said,
“Our
videos
trend
on
social
media,
we
have
13
million
subscribers,
we
are
most
searched
show
on
Alexa,
we
have
an
animation
show

Chhota
Chashma
for
kids,
and
like
in
Hollywood,
we
are
creating
an
entire
universe
with
gaming,
jingles,
nursery
rhymes,
film
and
more.”

TRP
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(Online):
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Latest
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Asit,
who
is
in
Lucknow,
said
that
their
show
makes
people
laugh
but
at
the
same
time
they
are
associated
with
social
causes
as
well.
He
said
that
they
are
the
ambassadors
of
the
prime
minister’s
initiative
Swachh
Bharat
Mission
and
have
actively
participated
in
spreading
the
vaccination
drive
awareness.
He
mentioned
that
he
met
Governor
Anandiben
Patel
and
Chief
Minister
Yogi
Adityanath
through
NGOs
to
explore
how
they
can
associate
with
social
initiatives
through
entertainment.