If you don’t want the best of the best but would rather get the best bang for your buck, the Samsung S90C OLED is the best value OLED TV we’ve tested. It’s very close in performance to the Sony A95L OLED and is even better in some ways while being significantly cheaper. You’re losing out on a few advanced features, like Dolby Vision HDR, so some movies don’t look quite as good, as well as advanced audio features like DTS:X, so it’s a bit more complicated if you want to take full advantage of a home theater receiver and surround sound. It’s also a bit dimmer than the Sony. Of course, like all OLED TVs on this list, it delivers fantastic picture quality, with deep, inky blacks and no distracting haloing or blooming around bright areas in otherwise dark scenes.

The Samsung model distinguishes itself from the Sony TV with its four full HDMI 2.1 bandwidth ports, all capable of doing up to 4k @ 144Hz. The TV also doesn’t lose color vibrancy and brightness when in Game Mode; if anything, it’s a tad over-brightened in that mode, but in turn, your games pop. It’s otherwise a very accurate TV, requiring no calibration to look its best. Plus, unlike the Sony OLED, it has no problem doing 1440p and supports all three VRR technologies: FreeSync, G-SYNC, and HDMI Forum VRR. The only thing the Sony TV does that the Samsung model doesn’t is Dolby Vision HDR gaming at 120Hz. Overall, this TV is truly the best OLED for most people due to its far better value, and it’s better for gamers.

The Samsung S90D/S90DD OLED is now available. It gets brighter in HDR, does a better job smoothing out low-quality content, and has less banding in colors, but it’s also currently a lot more expensive. Unless you really want the small upgrades it offers, you’re better off buying the cheaper S90C while it’s still available. It’s worth mentioning that Samsung’s 2024 OLED lineup is confusing, as they’re releasing S90Ds with both WOLED and QD-OLED panels, depending on the region and size. You can read more about this here.